Certified Executive Specialist Coach, Professional Scrum Product Owner II, Scrum Master and Business Analyst. 15-year career in the software industry as a product manager, software team lead, UX designer, and educational content creator. Managed a design system for a multinational company. Increased team output and stakeholder engagement by 100% in 5 months through Scrum.

I train, mentor, coach and consult individuals, teams and organizations that build, operate or maintain digital products as part of their business to become well-rounded and knowledgeable on these power skills, resulting in highly performant, resilient, better versions of themselves.

Career & Experience

Self-employed

Product & Executive Coach, member of ICF — 2022–Today

Partnering with clients to become the best version of themselves through training, mentoring and ethical coaching. Specializing in knowledge teams or businesses who ideate, build, maintain and/or operate digital products who seek to serve their customers more effectively and more efficiently.

EDIT — Disruptive Digital Education

Trainer — 2022

Trained a class of 10 people in product management in an iterative and incremental environment. Adopted an active style of training where students explore their own ideas, develop them in the context of the curriculum, and ask meaningful, practical questions.

Devoteam Creative Tech

Product Lead and Change Manager, 2021–Today

Leading product teams to serve their clients’ customers. Managing customers and stakeholders, outcome-based roadmaps and product backlogs, eliciting requirements from subject matter experts and customers through discovery and experimentation, implementing Scrum, and ensuring a product vision with all parties is shared.

BNP Paribas

Scrum Master and Agile transformation consultant, 2022

Observed a remote Scrum team’s practices and interactions around agile principles and values, and their implementation of Scrum, on a high risk financial product. Performed a diagnosis of their current position. Provided a transformation plan that would include both the team and the organization towards higher quality of change response, more efficiency and better response to risk.

Underwriters Laboratories

Product Owner, Project Manager, Product Developer, User Experience Designer, Ruby and Javascript Developer — 2016–2021

• Managed a project for an internal design system. Planned, executed and monitored several aspects of that activity: stakeholders, schedule, delivery, scope, procurement, communications. Implemented the design system’s technical libraries. Proposed and implemented Scrum in the team, which increased team throughput and stakeholder involvement by 100%.
• Led a team of 5, participated in the product development committee, designed and implemented a full platform rework of GoodGuide.com. Improved application performance by 70%.
• Led a team of 5 and implemented a distributed business intelligence web application for the company.

BOLD International

Software Engineer, Technical Specialist and Advisor, Award-winning Trainer, 2016–Today

• Founded «Project: BOLD University», an effort to bridge the gap between academia and industry.
• Engaged in meaningful conversations with top universities in Portugal, so as to create opportunities for synergies between them and the company, with special attention to students and their expectations towards the workplace.
• Ran seminars in some of these universities regarding miscellaneous topics of software development, interpersonal and communication skills, and personal development.
• Trained fellow colleagues in specific topics of software development.

Envato (Tuts+)

Educator and Video Content Creator — 2012–2016

• Produced, recorded and edited 50+ video educational courses over 100+ hours, in Ruby, Javascript and other topics in software development, for all levels of difficulty, from various study perspectives. Exploring libraries through examples and practical applications were the keystone of my approach.

IUZ Technologies

Interaction Designer, Frontend Developer — 2010–2012

• Designed websites and applications for various projects in the public healthcare and retail sectors.

Goweb

PHP Developer — 2010

• Developed applications for clients in the retail industry.

Weebiz

Frontend Developer, Designer — 2009

• Redesigned and implemented the frontend of Weebiz.com.

Education & Training

Most of my education and skill set has been attained from autonomous learning, experimentation and professional experience.

Instituto Superior de Engenharia do Porto

Degree in Computer Science Engineering — 2004–2009

Center for Coaching Certification

• Certified Executive Specialist Coach, 2023
• Certified Master Coach, 2023
• Certified Professional Coach, 2022

Scrum.org

• Professional Scrum Product Owner II, 2022
• Professional Scrum Product Owner, 2020
• Professional Scrum Master, 2020

IIBA

• Entry Certificate in Business Analysis

Twofold — Design Studio & Formação Unipessoal

• Certified trainer by IEFP, I.P., #F668590/2018

Interaction Design Foundation

• User Experience: The Beginner’s Guide, 2019
• Design Thinking: The Beginner’s Guide, 2019
• Become a UX Designer from Scratch, 2019

Conferences attended

• RubyConf Portugal
• dotRuby
• Ruby Norte
• Barcamp PT

Skills

Hard skills

• Scrum
• Kanban
• XP
• User experience
• Application design
• JavaScript
• Ruby
• Linux
• Git
• HTML
• SCSS

Soft skills

• Coaching
• Product development and management
• Leadership
• Communication
• Project management
• Training and education
• Office productivity tools
• Remote technical team setup

Languages

• Portuguese
• English
• Spanish

References

José has been a key member of our team at Envato Tuts+ for several years. In the time that I’ve worked with him I’ve come to rely greatly on his comprehensive knowledge of the Ruby language and the Ruby on Rails framework. José leads our coverage of the Ruby ecosystem, using his judgment and connections to the community to plan and produce relevant, cutting-edge content.

It has been a pleasure to work with José. I’ve found him to be diligent, conscientious, and reliable. His own competence has made my job much easier. His skill as a Ruby developer, moreover, continues to amaze me.

— Adam Brown, Content Producer at Tuts+

José is the colleague every company dreams of: very professional, high values of quality and excellence. Dedicated and entrepreneurial, he always seeks the best opportunities, readily showing initiative and value propositions that elevate his company’s status. José is not only a strong recommendation of mine, I consider him to be a “must have” to any innovative, daring company.

— Elsa Soares, Human Resources Specialist, former colleague

The course was very efficient in presenting agile methods and how product development is done. Everything that was presented in class can be applied in the day to day work. The highlight for me was the exercises; hands-on learning is always very positive. 5/5

— Vanessa Campoy, Student in the “Product management in agile environments” course

Well, I had the pleasure to know a lot of people with different visions and approach, José was really amazing, he put us thinking and doing with our hands and brain! 4.5/5

— Pedro Sousa, Student in the “Product management in agile environments” course