José Mota

Product & Coaching

My resumé / CV

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Certified Executive Specialist Coach, Professional Scrum Product Owner II, Scrum Master and Business Analyst. 15-year career in the software industry as a product manager, software team lead, UX designer, and educational content creator. Managed a design system for a multinational company. Increased team output and stakeholder engagement by 100% in 5 months through Scrum.

I train, mentor, coach and consult individuals, teams and organizations that build, operate or maintain digital products as part of their business to become well-rounded and knowledgeable on these power skills, resulting in highly performant, resilient, better versions of themselves.

Career & Experience


Product & Executive Coach, member of ICF — 2022–Today

Partnering with clients to become the best version of themselves through training, mentoring and ethical coaching. Specializing in knowledge teams or businesses who ideate, build, maintain and/or operate digital products who seek to serve their customers more effectively and more efficiently.

EDIT — Disruptive Digital Education

Trainer — 2022

Trained a class of 10 people in product management in an iterative and incremental environment. Adopted an active style of training where students explore their own ideas, develop them in the context of the curriculum, and ask meaningful, practical questions.

Devoteam Creative Tech

Product Lead and Change Manager, 2021–Today

Leading product teams to serve their clients’ customers. Managing customers and stakeholders, outcome-based roadmaps and product backlogs, eliciting requirements from subject matter experts and customers through discovery and experimentation, implementing Scrum, and ensuring a product vision with all parties is shared.

BNP Paribas

Scrum Master and Agile transformation consultant, 2022

Observed a remote Scrum team’s practices and interactions around agile principles and values, and their implementation of Scrum, on a high risk financial product. Performed a diagnosis of their current position. Provided a transformation plan that would include both the team and the organization towards higher quality of change response, more efficiency and better response to risk.

Underwriters Laboratories

Product Owner, Project Manager, Product Developer, User Experience Designer, Ruby and Javascript Developer — 2016–2021

BOLD International

Software Engineer, Technical Specialist and Advisor, Award-winning Trainer, 2016–Today

Envato (Tuts+)

Educator and Video Content Creator — 2012–2016

IUZ Technologies

Interaction Designer, Frontend Developer — 2010–2012


PHP Developer — 2010


Frontend Developer, Designer — 2009

Education & Training

Most of my education and skill set has been attained from autonomous learning, experimentation and professional experience.

Instituto Superior de Engenharia do Porto

Degree in Computer Science Engineering — 2004–2009

Center for Coaching Certification


Twofold — Design Studio & Formação Unipessoal

Interaction Design Foundation

Conferences attended


Hard skills

Soft skills



José has been a key member of our team at Envato Tuts+ for several years. In the time that I’ve worked with him I’ve come to rely greatly on his comprehensive knowledge of the Ruby language and the Ruby on Rails framework. José leads our coverage of the Ruby ecosystem, using his judgment and connections to the community to plan and produce relevant, cutting-edge content.

It has been a pleasure to work with José. I’ve found him to be diligent, conscientious, and reliable. His own competence has made my job much easier. His skill as a Ruby developer, moreover, continues to amaze me.

— Adam Brown, Content Producer at Tuts+

José is the colleague every company dreams of: very professional, high values of quality and excellence. Dedicated and entrepreneurial, he always seeks the best opportunities, readily showing initiative and value propositions that elevate his company’s status. José is not only a strong recommendation of mine, I consider him to be a “must have” to any innovative, daring company.

— Elsa Soares, Human Resources Specialist, former colleague

The course was very efficient in presenting agile methods and how product development is done. Everything that was presented in class can be applied in the day to day work. The highlight for me was the exercises; hands-on learning is always very positive. 5/5

— Vanessa Campoy, Student in the “Product management in agile environments” course

Well, I had the pleasure to know a lot of people with different visions and approach, José was really amazing, he put us thinking and doing with our hands and brain! 4.5/5

— Pedro Sousa, Student in the “Product management in agile environments” course